REPRINT - PROFITS

Sunday, March 12, 2006

CAN I OFFER IT AS A BONUS TO ANOTHER PRODUCT

CAN I OFFER IT AS A BONUS TO ANOTHER PRODUCT, AND CAN I ADD OTHER PRODUCTS AS A BONUS TO THIS ONE?

If there is a fixed price on the product that you have to abide by, how can you sell to a particular person when they might have seen the same product elsewhere?

Simple.

Add bonuses to it to make a unique bundle. You can even raise your price at the same time since the customer is getting more for their money. By adding bonuses, you ensure that the particular package which you create cannot be gotten from anywhere else (at least, maybe not as easily). It also means that you will be able to charge more for the package than for the basic product, since the customer is getting more for their money. There may also be some limitations in terms of the value of those bonuses, or whether the package must be describer as "product A with bonus B", or "product B with bonus A".

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