REPRINT - PROFITS

Sunday, March 12, 2006

WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

One of the ideas above is worth looking at in more detail: follow up email courses. You can help to increase customer satisfaction, increase sales, increase the amount you can charge for the products, and reduce people who ask for a refund under the terms of the guarantee, by one simple act - adding a multi-partautoresponder course to the package and offer it over a period of days or weeks after their purchase.

If customers know that they will not receive the email course if they ask for a refund, they might be more willing to keep the product, so that they still get the course. Of course, this relies on the course being valuable in its own right. To make the course valueable, start thinking about what you can put into it before you even purchase the reprint rights product.

You could include frequently asked questions, advanced techniques, details of further links and resources online, articles on a similar topic, etc.

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