REPRINT - PROFITS

Thursday, February 23, 2006

WHAT CAN I ADD TO THIS, OR WHAT CAN I ADD THIS TO

WHAT CAN I ADD TO THIS, OR WHAT CAN I ADD THIS TO, TO MAKE A UNIQUE OFFERING?

Hopefully, you're able to bundle this item with other items to make a unique package, as mentioned above. Now the only question is: what do I put in into the bundle

You might have other products that you are allowed to give away free, or you can write an additional report which goes into one aspect of the same topic, in more detail. Another option is to give the customer a free email course which arrives with them over the following days or weeks after their purchase. Maybe you have a membership site and could give away a free membership with each purchase.

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WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

One of the ideas above is worth looking at in more detail: follow up email courses. You can help to increase customer satisfaction, increase sales, increase the amount you can charge for the products, and reduce people who ask for a refund under the terms of the guarantee, by one simple act - adding a multi-partautoresponder course to the package and offer it over a period of days or weeks after their purchase.

If customers know that they will not receive the email course if they ask for a refund, they might be more willing to keep the product, so that they still get the course. Of course, this relies on the course being valuable in its own right. To make the course valueable, start thinking about what you can put into it before you even purchase the reprint rights product.

You could include frequently asked questions, advanced techniques, details of further links and resources online, articles on a similar topic, etc.

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DOES THE PRODUCT FIT IN WITH MY SITE'S TARGET AUDIENCE?

DOES THE PRODUCT FIT IN WITH MY SITE'S TARGET AUDIENCE?

Reprint rights are great. Master reprint rights are even better. But if you're site is about gardening, don't just fall for the trap of buying a product that comes with "Royalty Free Master Reprint Rights!!!!" when it is about internet marketing (unless, of course, you have part of the site aimed at gardeners who want to set up shop online). If you do, the only guarantee you'll get is that you'll lose money

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