REPRINT - PROFITS

Sunday, March 12, 2006

WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

One of the ideas above is worth looking at in more detail: follow up email courses. You can help to increase customer satisfaction, increase sales, increase the amount you can charge for the products, and reduce people who ask for a refund under the terms of the guarantee, by one simple act - adding a multi-partautoresponder course to the package and offer it over a period of days or weeks after their purchase.

If customers know that they will not receive the email course if they ask for a refund, they might be more willing to keep the product, so that they still get the course. Of course, this relies on the course being valuable in its own right. To make the course valueable, start thinking about what you can put into it before you even purchase the reprint rights product.

You could include frequently asked questions, advanced techniques, details of further links and resources online, articles on a similar topic, etc.

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DOES THE PRODUCT FIT IN WITH MY SITE'S TARGET AUDIENCE?

DOES THE PRODUCT FIT IN WITH MY SITE'S TARGET AUDIENCE?

Reprint rights are great. Master reprint rights are even better. But if you're site is about gardening, don't just fall for the trap of buying a product that comes with "Royalty Free Master Reprint Rights!!!!" when it is about internet marketing (unless, of course, you have part of the site aimed at gardeners who want to set up shop online). If you do, the only guarantee you'll get is that you'll lose money

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CAN I OFFER IT AS A BONUS TO ANOTHER PRODUCT

CAN I OFFER IT AS A BONUS TO ANOTHER PRODUCT, AND CAN I ADD OTHER PRODUCTS AS A BONUS TO THIS ONE?

If there is a fixed price on the product that you have to abide by, how can you sell to a particular person when they might have seen the same product elsewhere?

Simple.

Add bonuses to it to make a unique bundle. You can even raise your price at the same time since the customer is getting more for their money. By adding bonuses, you ensure that the particular package which you create cannot be gotten from anywhere else (at least, maybe not as easily). It also means that you will be able to charge more for the package than for the basic product, since the customer is getting more for their money. There may also be some limitations in terms of the value of those bonuses, or whether the package must be describer as "product A with bonus B", or "product B with bonus A".

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