DOES THE PRODUCT FIT IN WITH MY SITE'S TARGET AUDIENCE?

DOES THE PRODUCT FIT IN WITH MY SITE'S TARGET AUDIENCE?

Reprint rights are great. Master reprint rights are even better. But if you're site is about gardening, don't just fall for the trap of buying a product that comes with "Royalty Free Master Reprint Rights!!!!" when it is about internet marketing (unless, of course, you have part of the site aimed at gardeners who want to set up shop online). If you do, the only guarantee you'll get is that you'll lose money

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CAN I OFFER IT AS A BONUS TO ANOTHER PRODUCT

CAN I OFFER IT AS A BONUS TO ANOTHER PRODUCT, AND CAN I ADD OTHER PRODUCTS AS A BONUS TO THIS ONE?

If there is a fixed price on the product that you have to abide by, how can you sell to a particular person when they might have seen the same product elsewhere?

Simple.

Add bonuses to it to make a unique bundle. You can even raise your price at the same time since the customer is getting more for their money. By adding bonuses, you ensure that the particular package which you create cannot be gotten from anywhere else (at least, maybe not as easily). It also means that you will be able to charge more for the package than for the basic product, since the customer is getting more for their money. There may also be some limitations in terms of the value of those bonuses, or whether the package must be describer as "product A with bonus B", or "product B with bonus A".

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HOW LONG HAS THE PRODUCT BEEN ON THE MARKET?

HOW LONG HAS THE PRODUCT BEEN ON THE MARKET?

Depending on your market (ie, the topic covered in the products), then you may be wise to stay away from older products. There are "internet marketing" products with reprint rights available today, which are simply collections of reports written about mail order (with paper, that is!). These might be interesting as a source of ideas, but they won't be very hight quality.

For other topics where the pace of change is much slower (eg gardening), older products might be OK no matter how old the product is.

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