REPRINT - PROFITS

Monday, March 06, 2006

HOW MUCH CAN I SELL IT FOR?

HOW MUCH CAN I SELL IT FOR, AND HOW MUCH IS THE AUTHOR SELLING IT FOR?
Some products with reprint rights allow you to give the product away, some allow you to sell it on. Both have different advantages for you...

The ones you can give away can be a bonus that you can give to people who subscribe to your newsletter, or recommend your site to their friends, or perform some other service. You may also be able to use it a bonus for another product (We'll come back to this in a moment).

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WHAT CAN I ADD TO THIS, OR WHAT CAN I ADD THIS TO

WHAT CAN I ADD TO THIS, OR WHAT CAN I ADD THIS TO, TO MAKE A UNIQUE OFFERING?

Hopefully, you're able to bundle this item with other items to make a unique package, as mentioned above. Now the only question is: what do I put in into the bundle

You might have other products that you are allowed to give away free, or you can write an additional report which goes into one aspect of the same topic, in more detail. Another option is to give the customer a free email course which arrives with them over the following days or weeks after their purchase. Maybe you have a membership site and could give away a free membership with each purchase.

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WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

WHAT CAN I ADD TO THIS TO MAKE A FOLLOW-UP COURSE?

One of the ideas above is worth looking at in more detail: follow up email courses. You can help to increase customer satisfaction, increase sales, increase the amount you can charge for the products, and reduce people who ask for a refund under the terms of the guarantee, by one simple act - adding a multi-partautoresponder course to the package and offer it over a period of days or weeks after their purchase.

If customers know that they will not receive the email course if they ask for a refund, they might be more willing to keep the product, so that they still get the course. Of course, this relies on the course being valuable in its own right. To make the course valueable, start thinking about what you can put into it before you even purchase the reprint rights product.

You could include frequently asked questions, advanced techniques, details of further links and resources online, articles on a similar topic, etc.

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